Article: Y Combinator-backed Vue Storefront aims to be the ‘glue’ for e-commerce

Code, Open Software, Open Source

Y Combinator-backed Vue Storefront aims to be the ‘glue’ for e-commerce

“Headless commerce” is a phrase that gets thrown around lot (I’ve typed it several times today already), but Vue Storefront CEO Patrick Friday has an especially vivid way of using the concept to illustrate his startup’s place in the broader ecosystem.

“Vue Storefront is the bodiless front end,” Friday said. “We are the walking head.” In other words, while most headless commerce companies are focused on creating back-end infrastructure, Vue powers the front end, namely the progressive web applications with which consumers actually interact. The company describes itself as “the lightning-fast front-end platform for headless commerce.”

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