The classical banking world is in a state of radical change. Interest rates are low and revenues are dwindling. Challenger and neobanks are dominating the customer interface. Traditional players design their digital opportunities primarily from their viewpoint, focusing on their banking products, and becoming financial superstores for customers.
With open banking and open finance, financial institutions are now required to work more closely with non-banking players, often outside the world of finance. Digitization of key spheres of a customer’s lifestyle provides a plethora of opportunities for both banks and non-banks to create value services across shopping, housing, recreation, and healthcare. A winning strategy will be to surround end-customers with convenient digital services with easy access and the right pricing.