LONDON, United Kingdom — Every physical object we buy comes with a story: a journey of people, places and materials. But these stories often remain hidden in sprawling, complex supply chains and the information presented to consumers is rarely more than marketing that can mask sad truths.
Now, more and more consumers are demanding genuine transparency on where and how their products are made. Recent regulation in the EU requires companies to publish more information about their supply chains, with measures to ensure adequate punishment for those who do not. But even with increased consumer awareness and new regulation, ensuring the authenticity and transparency of a product’s chain of custody has proven difficult.