CHRIS CHURCH JUST wanted to make cool stuff for cameras. In 2011 he left his job at the cloud software company he co-founded to run Dynamic Perception, a camera hardware company he’d initially started as a hobby. But the hardware business was maddening.
Just getting quotes from different manufacturers would take weeks. Some shops wouldn’t respond to a request for a quote at all. Others would provide wildly different quotes, making it hard to know what was driving the costs of a certain project. And once it was time to actually manufacture the prototypes, he would be left in the dark throughout the process, unless something went wrong. “It was frustrating because the processes seemed so archaic,” he says. “I spent too much time on [manufacturing] operations.”