At Microsoft Build 2021, I was struck by how different the company was from when I first started covering it in 1994 during the ramp up to Windows 95. Back then, Microsoft, just like Apple and IBM, was particularly proprietary and fiercely competitive.
But in the early 2000s, Microsoft started to change its external behavior. Instead of challenging interoperability, they embraced it. Instead of challenging open source and Linux, they became one of the biggest advocates. And last week at Microsoft Build, it was clear that this has also had a positive impact on the company. Microsoft is a company folks want to work in tech.