Article: Understand Buyer Motivations to Build More Opportunities

Innovation, Open Source, Open Space

Understand Buyer Motivations to Build More Opportunities

We are at a tipping point in the U.S. economy following the coronavirus pandemic that caused severe economic disruptions over the last year. However, the most recent projections from the U.S. Congressional Budget Office are encouraging. And, Gartner predicts that worldwide IT spending in 2021 should increase by 6.2% over the previous year.

These predictions help those of us delivering consulting and services feel more comfortable about the future, but this growth will depend on customers making investments. For the partner ecosystem, customers will want help deciding what to do next, and where their enterprises should focus. It will be an even more competitive market for everyone.

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