It now seems clear that decades of effort focused on sustainability and corporate responsibility initiatives have struggled to make a difference. Production has outstripped planetary boundaries and the environment is contending with mass-scale pollution. But why is this? To put it into a succinct argument: ‘Companies can’t be sustainable in an unsustainable society.‘
The idea of a sharing economy was borne out of a need to rectify this situation. It is a system built around the sharing of human and physical resources and there are hundreds of compelling new businesses tapping into this idea.