If there is one thing the sustainability movement appears to want ownership of, it is the word ‘economy’. A circular version has been doing the rounds for some time, but it could be under threat from a new kid on the block, equally as caring, but perhaps, well, more sharing.
A circular economy. Or a sharing economy. Which would you put your money on? The first would claim to have more gravitas as it involves a seismic shift in not only how business works, but how resources are utilized.